Our Approach
Google Ads
Google Ads put your business in front of people who are actively searching for what you offer. When someone types a keyword related to your service or product, your ad appears at the top of the search results — right when intent is highest.
This means you’re not guessing who might be interested. You’re capturing demand that already exists.
Key Benefits of Google Ads:
High-intent traffic from people ready to buy
Immediate visibility at the top of search results
Full control over budget, locations, and keywords
Pay only when someone clicks your ad
Easily track leads, calls, and conversions
I structure Google Ads campaigns around keyword research, compelling ad copy, and optimized landing pages to ensure every click has the highest chance of converting. Campaigns are constantly refined to lower cost per lead and increase return on ad spend.
Meta Ads
Meta Ads allow brands to reach highly targeted audiences on Facebook and Instagram based on demographics, interests, behaviors, and past interactions with your business.
Unlike search ads, Meta ads create demand. They introduce your brand to the right people before they’re actively searching — and guide them through the buying journey with strategic messaging and retargeting.
Key Benefits of Meta Ads:
Advanced audience targeting and retargeting
Powerful creative formats (video, reels, carousels)
Scalable campaigns for brand awareness, leads, and sales
Lower cost per impression compared to most platforms
Ability to build trust through repeated exposure
I design Meta campaigns using scroll-stopping creatives, clear messaging, and data-backed targeting. By testing multiple audiences and creatives, I identify what converts best and scale the winners while cutting wasted spend.
Fortify Marketing helps brands and businesses scale through strategic, data-driven advertising. By leveraging Google Ads and Meta Ads (Facebook & Instagram), we create high-converting campaigns that drive consistent traffic, qualified leads, and real revenue growth.
Our approach is simple: understand your business, identify your ideal customer, and build ad systems designed to scale. I focus on full-funnel strategy — from audience research and ad creative to conversion tracking, optimization, and scaling what works. Every campaign is backed by data, tested aggressively, and optimized for profitability.
Whether you’re a service-based business or a growing brand, I help you turn ad spend into measurable results...